How can a small local business with no marketing budget use...

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Price

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

How do I induce a fever?

Processes

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

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Product

Perception

People

Has anyone experienced an out of the body experience, as a child, years before you had ever heard the term or understood the implications?

How can a small local business with no marketing budget use social media to attract more customers?

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